Brilio.net – Nowadays QRIS (Quick Response Code Indonesian Standard) is increasingly popular with many people. Especially for MSMEs and small businesses. How could it not be, by using QRIS, the payment method will be more efficient, faster and more secure.
For MSMEs, the presence of QRIS certainly has several beneficial impacts on business. First and foremost, QRIS offers universal and easy accessibility, meaning MSMEs can accept payments from various types of e-wallets and mobile banking services with just one QR code.
Customers will also feel more comfortable when making transactions. They can easily and quickly make payments. Not only that, QRIS also pays close attention to security aspects to reduce the risk of fraud and data theft. Strong security can build customer trust and maintain the reputation of MSMEs in the market.
Then in terms of cost and time efficiency, QRIS offers further benefits. This system reduces the need for complex and expensive payment systems. So you can save operational costs and time previously spent on manual payment processes. That way, MSMEs can allocate resources to other business areas that require more attention and investment.
It doesn’t stop there, QRIS really supports MSMEs who want to expand their market reach. With this system, they can reach new customers both locally and internationally, opening up opportunities for greater business growth and reaching a wider audience.
Lastly, QRIS supports MSMEs in more accurate data analysis. With the ability to track and analyze transaction data, MSMEs can make more precise and data-based business decisions. This helps them to understand customer purchasing habits, identify trends, and adapt their strategies to meet market needs.
Overall, QRIS not only facilitates more efficient and safer transactions for MSMEs but also opens up new opportunities in marketing, market expansion and data-based decision making. This is an important step in increasing the competitiveness and sustainability of MSMEs in an increasingly digital market.
photo: special
QRIS and digital transformation of MSMEs
In the context of digital transformation of MSMEs, QRIS is an important element in driving efficiency, security and business growth. So QRIS is an important step in the process of digitizing MSME businesses. Of course, it can help save significant time and resources.
Through QRIS, MSMEs can automate their payment processes, reducing the need for manual transactions which are not only time consuming but also more prone to errors.
One of the main benefits of digitizing transactions through QRIS is more efficient financial management. This makes it easier for MSMEs to manage their finances, makes it easy to track income and expenses, and helps in a more accurate financial reconciliation process. QRIS helps MSMEs manage financial aspects more efficiently and transparently.
The integration of QRIS in digital marketing strategies also offers significant potential. Using QRIS in digital marketing campaigns allows MSMEs to reach a wider audience, strengthen brand awareness, and ultimately, increase sales. QRIS allows MSMEs to market their products and services more effectively, utilizing payment technology that is easy and convenient for customers.
The role of QRIS in business growth cannot be ignored. The use of QRIS reflects the adaptability of MSMEs to current market trends, which is very important for long-term business growth. In an ecosystem that is increasingly dominated by digital technology, QRIS provides opportunities for MSMEs to not only increase efficiency and security in transactions but also increase convenience for customers, which is very important in today’s digital economy.
Therefore, adopting QRIS is a vital step for MSMEs to remain competitive and relevant in an ever-changing market. This is more than just increased transaction efficiency; it’s about leveraging technology to ensure sustainable business growth. By adopting QRIS, MSMEs can ensure that they not only keep up with current trends but also position themselves for success in the future. QRIS is not just a payment tool, but also part of a business strategy that focuses on growth and adaptation in an ever-evolving digital world.
Advice from DOKU Boss
Apart from registering for QRIS, MSMEs can try other payment features from Juragan DOKU including Payment Link, e-Catalog for online shops, and applications that make it easier to accept payments. Juragan DOKU, part of DOKU, a payment fintech company and payment gateway pioneer in Indonesia, offers the ideal online partnership.
Joining Juragan DOKU is very simple and practical, can be done via the application available on your smartphone or by registering on their website, and allows you to access a more efficient and secure world of digital transactions.