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IFEST atmosphere held by itel Mobile to encourage consumers to shop for cellphones through offline outlets. Photo: itel Mobile
JAKARTA – Slowly but surely, Chinese HP manufacturers such as itel Mobile are starting to gain loyal customers in Indonesia. The trick is to focus on Android HP products with a tag of Rp. 1 million.
itel Mobile is a subsidiary of Transsion Holdings, just like Tecno and Infinix. The three brands are known for their cheap cell phones and marketing in online shops.
For example, the Itel P40, which was released at Rp. 1 million, already has 128GB of internal memory and a 6,000 mAh battery. There is also an Itel S23 which is claimed to be a “gaming cellphone” with a body that can change color when exposed to sunlight.
However, selling online alone is not enough. In Indonesia, itel Mobile also wants to boost offline sales (which is estimated to be the largest compared to online transactions).
Therefore, Itel seeks to directly reach their consumers in various regions. They held the Itel Fans Festival or IFEST which was held for one month from 17 August to 17 September 2023 in a number of cities in Indonesia.
Among others Serang, Cimahi, Semarang, Makassar and Medan. The first city visited by #IFEST2023 was Serang on 17-19 August 2023 on Jl. Juhdi, Cimuncang, Kec. Serang, City of Serang, Banten.
Then, it will continue in the city of Cimahi on 25 – 27 August 2023. The third city visited is Semarang on 1 – 3 September 2023 on Jl. Tlogosari Raya 1, Tlogosari Kulon, Kec. Pedurungan, Semarang City, Central Java.
Then, Medan on 8 – 10 September 2023 on Jl. Marelan Raya 103-99, Rengas Island, Kec. Medan Marelan, Medan City, North Sumatra. Finally Makassar on 15 – 17 September 2023 on Jl. Rappocini Raya, Bua Kana, Kec. Rappocini, Makassar City, South Sulawesi.
Geza Febriandi, Itel’s Marketing Manager, said that #IFEST2023 presents many exciting activities with a total prize of up to IDR 500 million. “This still has something to do with the celebration of the 78th Indonesian Independence Day. There is an HP auction, giveaway, lucky draw, and mini games,” he said.
According to Geza, Ifest is expected to encourage people’s interest in buying cellphones at offline stores. “Because we are seduced with various gifts,” he said.
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