Suara.com – The 2024 vice presidential debate which took place Friday (22/12/2023) evening at the JCC Senayan, Newsdelivers.com also had an impact on the dynamic movement of trends on social media.
Based on research from Indonesia Indicator (i2), conversations on social media during the debate which took place between 18.00-23.00 WIB were not as intense as during the first edition of the presidential candidate debate.
Indonesian Indicator Communications Director Rustika Herlambang said that netizens’ conversation in the second debate was not as much as the presidential-vice presidential debate in the first edition (12/12/2022). In the previous debate, conversations reached 56,964 posts with engagement of 2,460,097. Meanwhile, in this debate, the discussion only reached 35,222 posts with engagement of 1,603,740.
However, in terms of activeness, the number of netizen responses per post is slightly superior with a ratio of 1 exposure to 46 engagements. Meanwhile, in the previous debate, 1 exposure only got 43 engagements.
Millennial netizens (22-40 years) and generation X (41-55 years) responded more. Millennials contributed up to 68 percent of the conversation, generation X around 22 percent, while gen z (18-21 years) 6 percent.
“Male netizens contributed more, around 79 percent, while female netizens made up 21 percent. Male netizens were busy talking about the substantial matters of the questions and answers of each vice presidential candidate, while female netizens tended to comment on appearance, both location “, the appearance of the presidential and vice presidential candidates who attended and the debate venue which was considered better than the previous debate,” said Rustika, Saturday (23/12/2023) in his statement to the Suara.com Editorial Team.
Rustika explained that Gibran received the greatest exposure and engagement from netizen conversations compared to Muhaimin and Mahfud. Gibran’s exposure reached 69,259 with engagement of 2,425,615.
The greatest engagement can be seen from the appreciation of a number of netizens for Gibran’s performance in the Debate, which was considered very convincing and exceeded public expectations. Meanwhile, Mahfud received exposure of 53,479 posts with engagement of 1,023,434, and Muhaimin around 46,573 posts with engagement of 1,306,364.
Previously, many doubted Gibran, but the joke ‘thought he was a cupu turned out to be a temperature’ became a narrative that was uploaded by many netizens. Many netizens also admitted that they had switched to supporting Gibran because his performance exceeded predictions.
“In general, last night’s debate stage belonged to Gibran in the sense of not his ability to master the theme but psychologically, from the start, people wanted to know whether Gibran was able to stand up and speak in last night’s debate or not, and he showed that he could. Gibran positioned himself as a young person facing off. with a party chairman and a professor,” he concluded.
Even though he achieved quite a lot of emotional trust, Gibran also received the greatest emotional disgust or disappointment among the other vice presidential candidates, around 15 percent. Gibran is said to have used the same strategy as President Jokowi when asking about abbreviations and terms that were difficult to understand.
Meanwhile, Mahfud is the vice presidential candidate with the highest level of positive discussion at around 65 percent, compared to Gibran 48 percent and Muhaimin 33 percent. Mahfud’s high positive sentiment was also followed by high emotional trust, reaching 65 percent.
The highest among other vice presidential candidates. Next followed by emotion anticipation 13 percent. Mahfud’s performance was assessed as the result of experience with calmness in every answer. Mahfud was considered capable of answering difficult questions asked by Gibran using helicopter view.
“Experience, confidence, track record, flying hours are one of the foundations of public confidence. This is what is shown in Mahfud. This is what makes netizens appreciate Mahfud with his calm, calm answers to debates that use a rational and argumentative approach,” said Rustika.
Muhaimin, in terms of sentiment percentage, received a relatively balanced portion between positive, negative and neutral. During the debate, Muhaimin often mentioned ‘slepet’ as a jargon that was attached to him and the AMIN program.
There were 1,152 posts mentioning this jargon in Muhaimin’s conversation and it was proven to be the term most used by netizens. In fact, it was used by netizens to replace Muhaimin’s “men-slepet”.
The most dominant emotion in Muhaimin’s conversation was the emotion of trust at around 35 percent, followed by the emotion of anticipation at around 20 percent. Muhaimin was considered humble enough to say he didn’t know about Gibran’s question regarding SGIE (State of the Global Islamic Economy).
“Muhaimin is seen as a politician who is good at diplomacy, trying to get public attention with a narrative of change. On the other hand, netizens are still carried away by the euphoria of the presidential debate between Anies and Prabowo, so netizens see that there is an assumption of ‘revenge’ seen in the debate. For example, through the expression ‘ “You didn’t answer my question’ or ‘how come you’re not consistent’,” said Rustika.
Based on the netizen conversation network map on Twitter/X, the neutral netizen group controls the conversation around 34.11 percent, with the most attention directed at Gibran who is considered to have mastered the debate theme.
Netizens were recorded nicknamed Gibran as ‘El-Sulfat’, Muhaimin as ‘El-Slepet’, while Mahfud is considered a senior figure who is polite and respects opponents.
Other groups that also took part in the discussion included the Gibran support group 25.42 percent, the Muhaimin support group 19.51 percent, and the Mahfud support group 17.38 percent.
Indonesia Indicator is a media intelligence company that utilizes artificial intelligence (AI) technology. The data collected comes from netizen conversations on five social media platforms (Twitter/X, Facebook, Instagram, Tiktok, Youtube). Data is analyzed in real time using the Intelligence Socio Analytics (ISA) and Social Network Analytics (SNA) systems